Zomato.com started off as Foodiebay.com by Mr. Deepinder Goyal, an IIT Delhi Graduate and Mr. Pankaj Chaddah. It was in 2008 when they were working at Bain and Company when they decided to help their colleagues  at Bain by scanning and uploading Food Menus online. What started on the office intranet with about 50 menus soon became popular as word got around. Goyal and Chaddah decided to make a business out of it and made the menus available on a public platform.

From working at home to a 20,000 sqft. office in Delhi and branches in  Mumbai, Bengaluru, Pune, Hyderabad, Chennai, Kolkata, Lucknow, Jaipur, Ahmedabad, Chandigarh, Indore, Ludhiana, UAE and Sri Lanka, from initially investing Rs.50 lacs from their own pocket to getting Rs. 13.5 cr investment from Info Edge India Ltd. , the journey of Zomato has been stupendous. What took them to reach there? When you have a good paying job in one of the world's biggest management consulting firm, a degree from one of the India's best technical colleges and still you decide to follow that one thing that you love - that courage took them up where they are now today. Although they do not plan to stop here - afterall, sky is the limit. Future plans include expanding to Australia, Turkey and Hong Kong and hiring top-notch talent. 
 
Zomato also launched a print version of the content on the website in collaboration with Citibank in May 2012. The guides are marketed and sold under the name "Citibank Zomato Restaurant Guide". 

As of now, Zomato has 50,700 restaurants in 17 cities in 3 countries. They have an iPhone App, Android App, Facebook App, Windows Phone App and Blackberry App. Zomato allows users to rate restaurants, write reviews, see menus, sort according to variety of fields and above all simplifies life for the consumer in market which is over-flooded with places to eat. Zomato also runs a unique photo blog known - www.zomato.xxx which it calls as 'Food Porn'. Indeed, the company promises a steep growth in future.

           
"Quora.com - It starts with a Q and ends with an A and seeing its recent outburst, it clearly deserves to be UE's Company Of The Week."


                 
              Quora.com is a question and answer social networking website which allows users to ask as well as answer questions, upvote or downvote answers and interact with a highly intelligent and diverse audience in all fields. Quora was co-founded by two former Facebook employees, Adam D'Angelo and Charlie Cheever.  
                    

                      One would now be led to wonder how Quora is any different from Yahoo! Answers  or Answers.com. Here is a precise answer by a Quora user:
"In my rough estimation, about 70 IQ points."
Indeed, Quora's intelligent user base is its USP and puts it way ahead of its competition. 

                    Quora first launched in private beta on January 4, 2010. It was founded by  two Ex-Facebook employees and raised $11 Million in March 2010 which valued the start-up at $86 million! What really inspired the co-founders to come up with Quora was the belief that the internet was short of a lot of useful information which is in people's mind, desperate to come out. In their own words:

"The way we think about this is there’s actually a lot of information that’s still in people’s heads that’s not on the internet. And when you think about it you would say that probably 90% of the information that people have is still in their heads, not on the internet"

It was only in June 2010 that Quora opened to the public. Since then, it has come a long way. As of June 2012, Quora has 1.5 million active users per month. 

                   The most addictive characteristic of Quora is that it makes one feel smart. To be a part of an intelligent discussion and sometimes being the expert in that field not only booms one's confidence but also aids in virally spreading the word about this social network to everyone else - as one would want one's friends to know about one's smartness. Here, talking what makes sense is fashion. Even the most simple questions would find a well researched answer. That is the beauty of Quora.

                    Quora is certainly up up for a bright future. The Daily Telegraph has predicted that Quora will become larger than Twitter. Quora, along with Airbnb and Dropbox, has been named among the next generation of multi-billion dollar start-ups by the New York Times. Adam D'Angelo was ranked number 22 among the smartest people in the technology industry by CNN Money in 2010. Cheever and D'Angelo were both listed in the Inc. Top 30 Under-30 entrepreneurs list of 2011. 



 - Videt Jaiswal